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Market Research & Intelligence

Actionable market research and competitive intelligence to pressure-test your strategy, de-risk new markets, and give leaders confidence in every move.
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Trusted by leading organizations

  • Step Wise
  • Designer Dram

How we can help

Explore the services and deliverables Gratia talent can provide.

Market Sizing & Opportunity Assessment

Market sizing and opportunity analysis to quantify addressable markets, prioritize segments, and validate growth potential.

What you'll achieve

  • A clear understanding of total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM).

  • Validated assumptions about market growth rates, trends, and key drivers.

  • Prioritized segments and geographies based on size, attractiveness, and fit.

What we deliver

  • Market size estimates (TAM / SAM / SOM)

  • Market growth projections and trends analysis

  • Segment attractiveness and prioritization framework

  • Geographic and vertical market breakdown

  • Key assumptions and data source documentation

  • Market entry implications and recommendations

Samples

Market Sizing Summary Sheet

Snapshot of TAM/SAM/SOM, growth forecast, and ranked opportunities to support confident investment decisions.

Market Research & Intelligence

Meet some of our top analysts

Nwabueze Amuta-Ohanwusi

Business Analyst

Nigeria

Project Mgmt
Project Planning
Business Strategy
Finance

Santiago Romero

Senior Business Analyst

Brazil

Market Research
Customer Research
Business Strategy
Automotive

Natalie Nguyen

Business Analyst

Vietnam

Data & Analytics
Dashboards
Business Strategy
Finance

Case studies

Discover how Gratia analysts deliver tangible results
Designer Dram

Closing Gaps in Luxury Spirits

Gratia analysts benchmarked a custom spirits brand against five luxury competitors across pricing, shipping policies, and on-site experience, revealing clear gaps in its digital storefront.

Targeted changes to pricing and UX improved competitive positioning, driving a 15% conversion lift and revealing three new high-value customer segments.

↑ 15%

Increase in conversion rates

After implementing Gratia's recommendations

3 segments

New customer segments identified

Research uncovered three high-value audience segments

"Gratia's analysts delivered a financial model that made board planning and investor conversations dramatically easier for our team."
Rachel Kim
CFO
GrowthTech Solutions
"The dashboards were accurate, visually clear, and saved us hours every month on manual reporting."
Tomasz Lewandowski
Head of Finance
UrbanPilot
"With Gratia, we were able to spot issues in our forecasts early and make far more confident business decisions."
Priya Mehta
VP
Strategy Finverse

Our analyst promise

Analysts trained on real projects

Hands-on, practical experience delivering work that's actionable and implementation-ready, not theoretical frameworks that sit on a shelf.

Direct collaboration, no barriers

Real-time access to your analyst for Q&A, iterative refinements, and live collaboration on business challenges without bottlenecks or delays.

AI-enhanced speed and accuracy

Modern tools and AI-assisted workflows accelerate research, modeling, and visualization so analysts deliver faster without sacrificing depth or precision.

Working with Gratia analysts

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1

Share your scope & get matched

Tell us your goals and timeline. We'll match you with vetted analysts whose expertise, proven track record, and working style fit your needs.

2

Value delivery from day one

Your selected analyst or team quickly integrates into your workflow, with setup handled for you—so value starts from day one.

3

Track KPIs real-time results

Monitor every milestone and KPI with live updates and quality checks. Progress and outcomes are always clear and measurable.

Frequently asked questions

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